Sage-and-onioning

Do you know why job boards tell recruiters to stuff their job ads with certain keywords and phrases? It’s to boost their own Google ranking for that particular set of words. The higher the job board’s Google ranking, the more likely that job board are going to attract more recruiters to spend money with them, …

Sage-and-onioning Read More »

10 classic display ads

To put job advertising into context, Mitch sometimes talks about the ‘old days’, when jobs were advertised in print. The print process was complex and expensive, as it had to include paper, ink, production and distribution. This meant that advertising was costly. Because of that, advertisers put more effort into creativity, in an attempt to …

10 classic display ads Read More »