Transcript I often get asked what is recruitment marketing. Recruitment marketing can be lots of things. What it is mostly, most of the time, is attracting candidates to jobs. Because that’s the majorityof what we do. And outside of that, people will tell you: “Yeah, well, we also have to brand ourselves, we have to …
If you’re an inhouse recruiter and need to reduce your agency spend, you’ll fail to do that if you post job descriptions and expect them to perform like job advertisements. The only exception is if you’re an inhouse recruiter working for a company with such a well-known brand that lots of people already have decided …
We’ve all seen the same tired and unimaginative language that’s been used in a million other job ads. People think that’s the way it should be done. So, they repeat the meaningless adjectives, clichés and empty words in their own ads, parrot-fashion. Pollyfiller Parroting the same old rubbish that every other recruiter spouts.
The video might be fun to watch, but there is a point. Because recruiters often state the obvious in their ads. For example: We’re hiring (they know that; it’s a job ad) Where required (no employer is going to ask employees to do something when it’s *not* required) Work individually and as part of a …
Weasels are sneaky. They write things that don’t really mean anything, but sound as though they do. Things like “one of the best…” or ”market leading…” The 2nd worst kind of weasels are those that work in recruitment. The kind that have been in the industry for about an hour and a half and want …
Wondering what’s included on the Copywriting for Recruitment course? Among other things, you’ll find out: 7 of the main reasons why people leave jobs (so you can write in a way that tempts passive candidates to apply) 4 key reasons why your current job ads don’t work as well as they could, and a 4-step …
Do you know why job boards tell recruiters to stuff their job ads with certain keywords and phrases? It’s to boost their own Google ranking for that particular set of words. The higher the job board’s Google ranking, the more likely that job board are going to attract more recruiters to spend money with them, …
One of the most powerful types of copywriting is when you get customers to do your selling for you. That means using case studies, star ratings, reviews, recommendations and testimonials. In recruitment, you’re trying to sell jobs. In job ads, that could mean including a quote from an employee about how great it is to …
Transcript What do I mean by a job advert? A job advert is anything that is intended to encourage somebody to respond. And it doesn’t matter whether it’s an advert, an email, an InMail, a status update or a tweet. It could even be a phone call. But a job ad is anything that is …
When you’re trying to decide whether to try an online training programme, you probably want to be sure you’ll get a return on your investment. To help make your decision, we can tell you what happened to other recruiters after they applied the copywriting insights you’ll discover on our course. For example, Sarah Potter said: …
Why choose this course #7: What other recruiters say Read More »