Transcript When I first came into recruitment, there was no internet. There was no email. Advertising was something that had to be planned in advance. Job ads went out in traditional media – magazines, trade publications, newspapers, that kind of thing. And you had to get copy and artwork in at least two or three …
What are the biggest changes you’ve seen in recruitment over the years? Read More »
Transcript I’ve never answered that question before so I’m kind of working this out as I’m going along on this one. I think – and I’m basing this a lot on my own experiences of using social media – is to write short blogs about aspects of the job that the recruiter does. It could …
How can recruiters promote themselves on social media? Read More »
Transcript There are a couple of layers to that. I’m not sure you’re heading in the right direction if you try and make something seem better than it is. However, pulling back from that, I think, basically, it’s a relationship between the job and the person. So a job is not going to sound appealing …
How do you make ‘boring’ jobs sound interesting? Read More »
Transcript I would never endorse the posting of a job that isn’t real, or that isn’t being recruited for as a phishing exercise, definitely not. Because that will just p*ss people off if they find out, and they probably will. My understanding is… is there any merit in putting out an ad that is just …
How do you attract candidates to join your database? Read More »
Transcript People are nervous at the moment because the prospect of leaving a job that they’re familiar with to work at a company that they’re not familiar with, and to enter into a probation period… suddenly, security is out of the window. So, it’s a serious consideration. I think, realistically, people are only going to …
How do you attract passive candidates in a recession? Read More »
Transcript For me, recruitment is really only about two things, which are attraction and assessment. Most recruiters do very little meaningful assessment – and, to be fair, how can they, because you can’t be an expert in all jobs. So, to my mind at least, attraction is the area where recruiters can deliver the most …
Transcript I often get asked what is recruitment marketing. Recruitment marketing can be lots of things. What it is mostly, most of the time, is attracting candidates to jobs. Because that’s the majorityof what we do. And outside of that, people will tell you: “Yeah, well, we also have to brand ourselves, we have to …
If you’re an inhouse recruiter and need to reduce your agency spend, you’ll fail to do that if you post job descriptions and expect them to perform like job advertisements. The only exception is if you’re an inhouse recruiter working for a company with such a well-known brand that lots of people already have decided …
We’ve all seen the same tired and unimaginative language that’s been used in a million other job ads. People think that’s the way it should be done. So, they repeat the meaningless adjectives, clichés and empty words in their own ads, parrot-fashion. Pollyfiller Parroting the same old rubbish that every other recruiter spouts.
The video might be fun to watch, but there is a point. Because recruiters often state the obvious in their ads. For example: We’re hiring (they know that; it’s a job ad) Where required (no employer is going to ask employees to do something when it’s *not* required) Work individually and as part of a …