Wondering what’s included on the Copywriting for Recruitment course? Among other things, you’ll find out: 7 of the main reasons why people leave jobs (so you can write in a way that tempts passive candidates to apply) 4 key reasons why your current job ads don’t work as well as they could, and a 4-step …
Do you know why job boards tell recruiters to stuff their job ads with certain keywords and phrases? It’s to boost their own Google ranking for that particular set of words. The higher the job board’s Google ranking, the more likely that job board are going to attract more recruiters to spend money with them, …
One of the most powerful types of copywriting is when you get customers to do your selling for you. That means using case studies, star ratings, reviews, recommendations and testimonials. In recruitment, you’re trying to sell jobs. In job ads, that could mean including a quote from an employee about how great it is to …
Transcript What do I mean by a job advert? A job advert is anything that is intended to encourage somebody to respond. And it doesn’t matter whether it’s an advert, an email, an InMail, a status update or a tweet. It could even be a phone call. But a job ad is anything that is …
When you’re trying to decide whether to try an online training programme, you probably want to be sure you’ll get a return on your investment. To help make your decision, we can tell you what happened to other recruiters after they applied the copywriting insights you’ll discover on our course. For example, Sarah Potter said: …
Why choose this course #7: What other recruiters say Read More »
There was a recruiter used to get a ratio of 6-8% click to apply. After applying the principles you’ll find out in our Copywriting for Recruitment course, he ran one ad that got 65 clicks and 7 applications, another that got 68 clicks and 10 applications, and a third that got 377 clicks with 55 …
One definition of creativity is that every new idea is a combination of two existing ideas. For example, merging the idea of a pizza restaurant with a postal service means you get pizza delivered to your door. On this training course, you’ll benefit from two trainers from two different worlds, both of whom have loads …
Are you a recruiter who wants to attract better-quality applicants, fill your vacancies faster, and/or make your ads stand out from the competition? You’ll find out how in our Copywriting for Recruitment course. Among other things, you’ll discover: The difference between a JD and a job advert Ways to make your headlines work harder The …
To put job advertising into context, Mitch sometimes talks about the ‘old days’, when jobs were advertised in print. The print process was complex and expensive, as it had to include paper, ink, production and distribution. This meant that advertising was costly. Because of that, advertisers put more effort into creativity, in an attempt to …
There’s a lot of nonsense spoken about branding in recruitment. Here’s what Seth Godin thinks ‘brand’ means: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter …