What are the biggest changes you’ve seen in recruitment over the years?

Transcript When I first came into recruitment, there was no internet. There was no email. Advertising was something that had to be planned in advance. Job ads went out in traditional media – magazines, trade publications, newspapers, that kind of thing. And you had to get copy and artwork in at least two or three …

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Pollyfiller

We’ve all seen the same tired and unimaginative language that’s been used in a million other job ads. People think that’s the way it should be done. So, they repeat the meaningless adjectives, clichés and empty words in their own ads, parrot-fashion. Pollyfiller  Parroting the same old rubbish that every other recruiter spouts.

Stating the obvious

The video might be fun to watch, but there is a point. Because recruiters often state the obvious in their ads. For example: We’re hiring (they know that; it’s a job ad) Where required (no employer is going to ask employees to do something when it’s *not* required) Work individually and as part of a …

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