Aloofing

If candidates ever see a job advert that uses the term “the incumbent”, they should run, click away, swipe left.

Companies who talk like this hate them.

They treat their staff as the great unwashed. They think they’re doing the world a favour by having a job vacancy. Their HR department is probably still called ‘Personnel’.

Companies that use “the incumbent” in their job postings are a throwback to the 1970s. Nobody wants to go back to the ‘70s because it was horrible. Gender inequality, recessions that seemed to go on for ever and the Son of Sam.

Don’t look back.

Aloofing.

When your employment comms make you look even more antiquated and supercilious than you might actually be.

Find out more