Mitch Sullivan

Mitch started in recruitment 30 years ago. You might recognise him from LinkedIn, where he regularly shares his insights into the industry, and has tens of thousands of followers. In 2016, he invited Jackie to join him in delivering live Copywriting for Recruiters courses up and down the UK and Ireland. Since then, they've trained hundreds of recruiters how to write better job ads. Mitch also does personal mentoring for recruiters and trains contingency recruiters how to transfer to retained. For more information, please see

Why choose this course #2: It all starts from a keyboard

When I started out in recruitment, most client and candidate interactions started from a telephone. In today’s digital age, most start from a keyboard. Whether it’s a job advert, email, private message, social media post or blog, most attempts to persuade people to take an action or to think differently about a given subject, start …

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“Human being needed. Must be able to speak and listen. Some experience in marketing would be desirable.” Run that job ad and how many applications do you think you’d get? Enough that, if you read them all, you’d be kept very busy. If we pull back from that particular nightmare scenario, describing your ideal candidate …

Badjectives Read More »


What’s really going on in the minds of recruiters who type out the words “this is an exciting job opportunity” then post what is essentially just a job description? Are they expecting their target candidates to pore over long, boring content that has hardly any paragraph breaks to find little nuggets of information that might …

Ironicantly Read More »


The age of the bot probably started back in the early 2000s. That was when job boards became a thing and it was cheap to post hundreds of ads that were just cut-and-pastes of the clients’ job descriptions. Then, whenever a fresh-faced graduate embarked on their career as a Talent Acquisition Consultant, on day one …

Recruiterbot Read More »


“Bullets are easier to read”, they said. “The reader needs to know ALL the job requirements so they can decide whether to apply for the job”, they said. “They”, more often than not, are a marketing intern. Someone whose only other work experience was selling discount bedroom furniture and who are now working for a …

Bulletproofing Read More »