Mitch Sullivan

Mitch started in recruitment 30 years ago. You might recognise him from LinkedIn, where he regularly shares his insights into the industry, and has tens of thousands of followers. In 2016, he invited Jackie to join him in delivering live Copywriting for Recruiters courses up and down the UK and Ireland. Since then, they've trained hundreds of recruiters how to write better job ads. Mitch also does personal mentoring for recruiters and trains contingency recruiters how to transfer to retained. For more information, please see


We’ve all seen the same tired and unimaginative language that’s been used in a million other job ads. People think that’s the way it should be done. So, they repeat the meaningless adjectives, clichés and empty words in their own ads, parrot-fashion. Pollyfiller  Parroting the same old rubbish that every other recruiter spouts.


Weasels are sneaky. They write things that don’t really mean anything, but sound as though they do. Things like “one of the best…” or ”market leading…” The 2nd worst kind of weasels are those that work in recruitment. The kind that have been in the industry for about an hour and a half and want …

Weaselling Read More »


Do you know why job boards tell recruiters to stuff their job ads with certain keywords and phrases? It’s to boost their own Google ranking for that particular set of words. The higher the job board’s Google ranking, the more likely that job board are going to attract more recruiters to spend money with them, …

Sage-and-onioning Read More »

Why choose this course #2: It all starts from a keyboard

When I started out in recruitment, most client and candidate interactions started from a telephone. In today’s digital age, most start from a keyboard. Whether it’s a job advert, email, private message, social media post or blog, most attempts to persuade people to take an action or to think differently about a given subject, start …

Why choose this course #2: It all starts from a keyboard Read More »