Jackie Barrie

Jackie has worked for 30+ years as a generalist copywriter, both in-house (where she was a hiring manager) and freelance. She has run training courses for over a decade, both online and offline. She’s also spoken at conferences around the world, and has published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers. She has a degree in psychology and originally trained as a journalist. For more information, please see jackiebarrie.com

Stating the obvious

The video might be fun to watch, but there is a point. Because recruiters often state the obvious in their ads. For example: We’re hiring (they know that; it’s a job ad) Where required (no employer is going to ask employees to do something when it’s *not* required) Work individually and as part of a …

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Being honest

Did you know that being open, honest and transparent is a current trend in advertising? Let’s be honest. We’re trying to tempt you to do our online Copywriting for Recruitment course. One way to convince you is tell you about results that other recruiters have achieved after they applied the techniques you’ll learn. So that’s …

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