Yet many job ads bang on about the company vision and mission and values rather than explaining what’s in it for the candidate. Major Players did some research in May 2021 to discover the key determinants when choosing a job. The social purpose of the organisation was ranked bottom of a list of 10 in …
Wondering what’s included on the Copywriting for Recruitment course? Among other things, you’ll find out: 7 of the main reasons why people leave jobs (so you can write in a way that tempts passive candidates to apply) 4 key reasons why your current job ads don’t work as well as they could, and a 4-step …
When you’re trying to decide whether to try an online training programme, you probably want to be sure you’ll get a return on your investment. To help make your decision, we can tell you what happened to other recruiters after they applied the copywriting insights you’ll discover on our course. For example, Sarah Potter said: …
Why choose this course #7: What other recruiters say Read More »
To put job advertising into context, Mitch sometimes talks about the ‘old days’, when jobs were advertised in print. The print process was complex and expensive, as it had to include paper, ink, production and distribution. This meant that advertising was costly. Because of that, advertisers put more effort into creativity, in an attempt to …
Many recruiters tell us they want to attract more applications from women (if they’re in construction) or men (if they are in social care). Attracting the right gender goes beyond the wording you use in the job ad, because the actual work environment has to be perceived as welcoming to the people you’re trying to …
Are you an agency recruiter? Or an in-house recruiter? Or perhaps even a business-owner who does your own recruitment? Then you need to know how to sell jobs. Most recruiters put out job descriptions – many of which are little more than two pages of bullet points and then complain that job advertising doesn’t work. …
Our Copywriting for Recruiters course helps recruiters to write better job adverts. Adverts that are more likely to stand out from the rest, to attract passive candidates, and to filter out (some of) the time-wasters. It’s aimed at recruiters at progressive agencies, but is equally relevant to in-house recruiters, HR professionals, and even business-owners and …
Many recruiters think they need to use long sentences and archaic words in order to sound ‘professional’, or ‘corporate’, or to appeal to ‘senior people’. This writing crime is often committed by younger recruiters who imagine that older people prefer a more formal style of communication. (I’m older. And I can tell you that we …
Before-and-after case study that shows the difference a proper job ad can make – this video forms part of the free taster lesson you can get at copywritingforrecruiters.com
Watch this quick case study to show the big difference a small change can make.