Jackie Barrie

Jackie has worked for 30+ years as a generalist copywriter, both in-house (where she was a hiring manager) and freelance. She has run training courses for over a decade, both online and offline. She’s also spoken at conferences around the world, and has published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers. She has a degree in psychology and originally trained as a journalist. For more information, please see jackiebarrie.com

10 classic display ads

To put job advertising into context, Mitch sometimes talks about the ‘old days’, when jobs were advertised in print. The print process was complex and expensive, as it had to include paper, ink, production and distribution. This meant that advertising was costly. Because of that, advertisers put more effort into creativity, in an attempt to …

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Formaldehide

Many recruiters think they need to use long sentences and archaic words in order to sound ‘professional’, or ‘corporate’, or to appeal to ‘senior people’. This writing crime is often committed by younger recruiters who imagine that older people prefer a more formal style of communication. (I’m older. And I can tell you that we …

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Idea-splurging

‘Each ad only needs one idea, maybe in the headline, explained in the introduction, and perhaps at the end to tie up the copy with a nice, neat bow.’ Just to give a bit of context, this quote is from the section of our Copywriting for Recruiters course that talks about creative copywriting. We occasionally …

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