Jackie Barrie

Jackie has worked for 30+ years as a generalist copywriter, both in-house (where she was a hiring manager) and freelance. She has run training courses for over a decade, both online and offline. She’s also spoken at conferences around the world, and has published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers. She has a degree in psychology and originally trained as a journalist. For more information, please see jackiebarrie.com

Idea-splurging

‘Each ad only needs one idea, maybe in the headline, explained in the introduction, and perhaps at the end to tie up the copy with a nice, neat bow.’ Just to give a bit of context, this quote is from the section of our Copywriting for Recruiters course that talks about creative copywriting. We occasionally …

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