Definitions

Selphish

Phishing. Nobody needs this. When I first came into recruitment, most of our candidates came from fake jobs. They were fake because each one was an amalgam of different jobs and were really just telling a certain type of candidate that the agency was open for business. You could get away with that back in …

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Jobsplaining

Brad’s an Accountant. He’s been one for about 15 years. He’s sitting on the train home after a particularly bad day at work. First, he was passed over for promotion. Then his boss behaved even more stupidly than usual. On reflection, Brad has realised that he’s become stale and isn’t learning anything anymore. So, he …

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Formaldehide

Many recruiters think they need to use long sentences and archaic words in order to sound ‘professional’, or ‘corporate’, or to appeal to ‘senior people’. This writing crime is often committed by younger recruiters who imagine that older people prefer a more formal style of communication. (I’m older. And I can tell you that we …

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Idea-splurging

‘Each ad only needs one idea, maybe in the headline, explained in the introduction, and perhaps at the end to tie up the copy with a nice, neat bow.’ Just to give a bit of context, this quote is from the section of our Copywriting for Recruiters course that talks about creative copywriting. We occasionally …

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