Sometimes I hear recruiters complain that they can’t always find the “creative inspiration” to write a good job ad. The problem with creative inspiration is it’s unreliable and rarely turns up when you need it. Plus, if you’re working on multiple jobs at once (which most recruiters are) whatever creative juice you do have is …
To write a good job ad you need good information Read More »
The video might be fun to watch, but there is a point. Because recruiters often state the obvious in their ads. For example: We’re hiring (they know that; it’s a job ad) Where required (no employer is going to ask employees to do something when it’s *not* required) Work individually and as part of a …
One of the most powerful types of copywriting is when you get customers to do your selling for you. That means using case studies, star ratings, reviews, recommendations and testimonials. In recruitment, you’re trying to sell jobs. In job ads, that could mean including a quote from an employee about how great it is to …
There was a recruiter used to get a ratio of 6-8% click to apply. After applying the principles you’ll find out in our Copywriting for Recruitment course, he ran one ad that got 65 clicks and 7 applications, another that got 68 clicks and 10 applications, and a third that got 377 clicks with 55 …
One definition of creativity is that every new idea is a combination of two existing ideas. For example, merging the idea of a pizza restaurant with a postal service means you get pizza delivered to your door. On this training course, you’ll benefit from two trainers from two different worlds, both of whom have loads …
To put job advertising into context, Mitch sometimes talks about the ‘old days’, when jobs were advertised in print. The print process was complex and expensive, as it had to include paper, ink, production and distribution. This meant that advertising was costly. Because of that, advertisers put more effort into creativity, in an attempt to …
Did you know that being open, honest and transparent is a current trend in advertising? Let’s be honest. We’re trying to tempt you to do our online Copywriting for Recruitment course. One way to convince you is tell you about results that other recruiters have achieved after they applied the techniques you’ll learn. So that’s …
Want to write the best job description? There are two types of “best job description”. One type of “best job description” is a piece of content that clearly and unambiguously lays out all the details about a job. What its overall purpose is, the tasks that need doing regularly, who and what the job interacts …
How to write a job ad Many people who work in HR and Recruitment seem to think that a job advert and a job description are somehow interchangeable – and, at the risk of coming across like a pedant, I think it’s important that we clarify their respective meanings. In essence, a job description’s purpose …
When people type “how to create a job description” into Google, what many of them really mean is “how to create a job advert”. If you’re one of these people, this article is for you. However, if you really are looking for help on how to write a job description, these links might help: