Copywriting for business development

Here’s what Jack’s manager told us during our course in Manchester on 12 February. He was talking about Jack, one of the recruiters in his team, who had been on our course before…

Jack didn’t like doing cold BD.

After he attended our course, his mailshots got better responses, with clients phoning to say: “I like your approach, can you recruit for us.” 

Apparently, his phone time “went through the floor”.

More importantly, Jack’s billings tripled, going from £7-£8K per month to £21-£24K per month.

What’s the moral of this story?

Good ad-writing skills can help your agency to attract clients as well as candidates.

Want to find out more? Do the course.

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