How do you open a job ad?

Transcript

If you’re really stuck, then just go basic and just make the opening line in your ad as: “Here’s why I think you’ll love this job”. And then tell them why you think they’ll love that job.

Just be completely explicit.

Tell them what it is and that will statistically get more people reading the ad at the top of the funnel, which means statistically there are more people likely to read right through to the end and actually respond.

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