How to sell jobs

Are you an agency recruiter? Or an in-house recruiter? Or perhaps even a business-owner who does your own recruitment?

Then you need to know how to sell jobs.

Most recruiters put out job descriptions – many of which are little more than two pages of bullet points and then complain that job advertising doesn’t work.

When you know how to transpose tried-and-tested techniques from general marketing to advertising your job vacancies, you’re likely to get a far better response.

In case you’re wondering, you’ll be able to use your new writing style for messages you send on LinkedIn, emails to prospective candidates and clients, and even love letters. In fact, the lessons apply to anything you write with the hope of getting a result.

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