Do you know why job boards tell recruiters to stuff their job ads with certain keywords and phrases?
It’s to boost their own Google ranking for that particular set of words.
The higher the job board’s Google ranking, the more likely that job board are going to attract more recruiters to spend money with them, posting job descriptions that probably aren’t going to work.
Job descriptions that are probably not going to work because the keyword stuffing has made them totally unreadable to any mildly intelligent human.
The only life form that actually likes content stuffed with keywords is an algorithm. It makes their life easier. It gives them more time to network with other algorithms and plan world domination.
Mildly intelligent humans on the other hand…
Stuffing something that didn’t need (or want) to be stuffed in the first place.
Copywriting for Recruiters
How to write effective job ads. Job ads that stand out because they’re more interesting to read. And job ads that are more likely to get noticed by the right people – even those passive and hard-to-find candidates.Find out more