What would an excitable Accountant look like?
Someone who wets their pants when they see a profit-and-loss report?
What about a passionate Project Manager?
Someone who gets hot under the collar about Gannt charts?
Is that really the kind of applicant you want?
No, of course not. Those kinds of people are probably a bit crazy.
So why do your job adverts ask them to be “passionate” or “excited” about their jobs?
The writing equivalent of trying to add flavour by splashing ketchup everywhere instead of choosing a better recipe.