There was a recruiter used to get a ratio of 6-8% click to apply.
After applying the principles you’ll find out in our Copywriting for Recruitment course, he ran one ad that got 65 clicks and 7 applications, another that got 68 clicks and 10 applications, and a third that got 377 clicks with 55 applications.
That’s a consistent conversion rate of over 10%.
Not only that, but the recruiter told us he’s also getting more of those applicants onto shortlists. Here’s what he reported:
- 65 clicks – 7 apps
- 68 clicks – 10 apps
- 377 clicks – 55 apps
If you too want to learn how to use words to improve your numbers, scroll down and follow the link.
Copywriting for Recruiters
How to write effective job ads. Job ads that stand out because they’re more interesting to read. And job ads that are more likely to get noticed by the right people – even those passive and hard-to-find candidates.Find out more