There was a recruiter used to get a ratio of 6-8% click to apply.
After applying the principles you’ll find out in our Copywriting for Recruitment course, he ran one ad that got 65 clicks and 7 applications, another that got 68 clicks and 10 applications, and a third that got 377 clicks with 55 applications.
That’s a consistent conversion rate of over 10%.
Not only that, but the recruiter told us he’s also getting more of those applicants onto shortlists. Here’s what he reported:
- 65 clicks – 7 apps
- 68 clicks – 10 apps
- 377 clicks – 55 apps
If you too want to learn how to use words to improve your numbers, scroll down and follow the link.