There was a recruiter used to get a ratio of 6-8% click to apply. After applying the principles you’ll find out in our Copywriting for Recruitment course, he ran one ad that got 65 clicks and 7 applications, another that got 68 clicks and 10 applications, and a third that got 377 clicks with 55 …
One definition of creativity is that every new idea is a combination of two existing ideas. For example, merging the idea of a pizza restaurant with a postal service means you get pizza delivered to your door. On this training course, you’ll benefit from two trainers from two different worlds, both of whom have loads …
Are you a recruiter who wants to attract better-quality applicants, fill your vacancies faster, and/or make your ads stand out from the competition? You’ll find out how in our Copywriting for Recruitment course. Among other things, you’ll discover: The difference between a JD and a job advert Ways to make your headlines work harder The …
To put job advertising into context, Mitch sometimes talks about the ‘old days’, when jobs were advertised in print. The print process was complex and expensive, as it had to include paper, ink, production and distribution. This meant that advertising was costly. Because of that, advertisers put more effort into creativity, in an attempt to …
There’s a lot of nonsense spoken about branding in recruitment. Here’s what Seth Godin thinks ‘brand’ means: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter …
Many recruiters tell us they want to attract more applications from women (if they’re in construction) or men (if they are in social care). Attracting the right gender goes beyond the wording you use in the job ad, because the actual work environment has to be perceived as welcoming to the people you’re trying to …
Did you know that being open, honest and transparent is a current trend in advertising? Let’s be honest. We’re trying to tempt you to do our online Copywriting for Recruitment course. One way to convince you is tell you about results that other recruiters have achieved after they applied the techniques you’ll learn. So that’s …
Social media has democratised marketing. What that means is that there are now enough free online platforms for any recruiter who specialises in a certain job discipline or business sector to be able to build their own audience of potential candidates and clients. And do you know the most effective and sustainable way of building …
There are lots of copywriting training courses out there – but very few (if any) that specialise in recruitment copywriting. If you need to fill jobs and you subscribe to this training, you’ll learn how to attract more of the right candidates to your job vacancies. And the more of those you attract, the more …
Why choose this course #3: It’s specialised for recruiters Read More »
Are you an agency recruiter? Or an in-house recruiter? Or perhaps even a business-owner who does your own recruitment? Then you need to know how to sell jobs. Most recruiters put out job descriptions – many of which are little more than two pages of bullet points and then complain that job advertising doesn’t work. …