Are you an agency recruiter? Or an in-house recruiter? Or perhaps even a business-owner who does your own recruitment? Then you need to know how to sell jobs. Most recruiters put out job descriptions – many of which are little more than two pages of bullet points and then complain that job advertising doesn’t work. …
When I started out in recruitment, most client and candidate interactions started from a telephone. In today’s digital age, most start from a keyboard. Whether it’s a job advert, email, private message, social media post or blog, most attempts to persuade people to take an action or to think differently about a given subject, start …
Why choose this course #2: It all starts from a keyboard Read More »
Our Copywriting for Recruiters course helps recruiters to write better job adverts. Adverts that are more likely to stand out from the rest, to attract passive candidates, and to filter out (some of) the time-wasters. It’s aimed at recruiters at progressive agencies, but is equally relevant to in-house recruiters, HR professionals, and even business-owners and …
“Human being needed. Must be able to speak and listen. Some experience in marketing would be desirable.” Run that job ad and how many applications do you think you’d get? Enough that, if you read them all, you’d be kept very busy. If we pull back from that particular nightmare scenario, describing your ideal candidate …
Want to write the best job description? There are two types of “best job description”. One type of “best job description” is a piece of content that clearly and unambiguously lays out all the details about a job. What its overall purpose is, the tasks that need doing regularly, who and what the job interacts …
What’s really going on in the minds of recruiters who type out the words “this is an exciting job opportunity” then post what is essentially just a job description? Are they expecting their target candidates to pore over long, boring content that has hardly any paragraph breaks to find little nuggets of information that might …
How to write a job ad Many people who work in HR and Recruitment seem to think that a job advert and a job description are somehow interchangeable – and, at the risk of coming across like a pedant, I think it’s important that we clarify their respective meanings. In essence, a job description’s purpose …
The age of the bot probably started back in the early 2000s. That was when job boards became a thing and it was cheap to post hundreds of ads that were just cut-and-pastes of the clients’ job descriptions. Then, whenever a fresh-faced graduate embarked on their career as a Talent Acquisition Consultant, on day one …
“Bullets are easier to read”, they said. “The reader needs to know ALL the job requirements so they can decide whether to apply for the job”, they said. “They”, more often than not, are a marketing intern. Someone whose only other work experience was selling discount bedroom furniture and who are now working for a …